RCS Business Messaging

Communicate with your customers through RCS Business Messaging and give them rich and engaging experiences – directly in the message inbox. With features like company name, logo, sender profile and URL preview, your messages look professional and inviting on both Apple and Android devices. It’s as simple as SMS – but far more effective.

“8 in 10 report increased trust when they receive a branded RCS message from a company”

Get started with RCS

Your options

Choose between three types of RCS Business messages

Basic

160-character messages with URL preview, verified sender with customized sender profile and read receipts. Costs are comparable to SMS.

Single

Messages with almost unlimited text (3,072 characters), link previews, verified sender and read receipts. Although the cost per message is slightly higher than SMS, Single RCS messages can be a cost-effective alternative for businesses that frequently send long messages.

Conversational (Coming soon)

Two-way messaging with live and interactive elements including maps, carousels and replies. Ideal for chatbots and direct conversions. Charged per 24-hour session.

Features

Create spectacular customer experiences with RCS

Strong brand recognition

Tailor your sender profile with personalized elements like logo, brand colors, company information and more.

Verified senders

Protected Sender IDs are an RCS standard, which means that only verified senders can use them. This both strengthens security and builds trust.

URL Previews

Display URL previews directly in the message for an improved user experience and increased click-through-rate.

Extended analytics tools

While SMS only offers delivery reports, with RCS you can also receive read receipts, making it possible to analyze open rates.

Explore use cases

Our fantastic customers

Trusted by 50,000+ organizations worldwide

50,000+

We have tens of thousands of satisfied customers

90+ countries

We have customers all over the world

1bn+

Messages delivered yearly

GDPR

High level of GDPR compliance, supported by annual ISAE 3000 and 3402 audit reporting

1,000+

Choose between thousands of integration-options

Talk to an expert

Automatic fall-back to SMS

Make sure your messages reach their destination

With automatic fallback, you combine the advanced features of RCS with the reliability of SMS.

If the recipient doesn’t have an RCS-compatible device or is connected to a network without RCS support, the message is automatically sent as a regular SMS instead. This ensures that recipients still get the message even if they can’t get the full RCS experience.

FAQ

Frequently Asked Questions

Do you have other questions?

Didn't find your answer? Our support team is here to help. Reach out and we'll get back to you shortly.

Contact support

How do I get started with RCS Business Messaging?

Simply contact sales and they will help you get started.

You only need to do the technical integration once and then you can gradually add RCS to the countries and networks you want to send to via your GatewayAPI dashboard.

Can I save money by switching to RCS Business Messaging?

Yes, in some cases, switching to RCS can lead to substantial cost savings.

A single RCS message can contain up to 3,072 characters, whereas standard SMS messages are limited to 160 characters each. For long texts (e.g. over 700 characters), this would typically mean sending five concatenated SMS messages. With RCS, the same message can be delivered as a single message, dramatically reducing the number of messages sent and thereby lowering your costs.

What does it cost to send RCS messages?

RCS message prices vary depending on message type, operator and market. At GatewayAPI, we keep our prices simple and transparent, and you are welcome to contact us for more information.

What is the coverage?

While coverage of consumer RCS is improving, current coverage of RCS Business Messaging is limited to certain markets and countries - other factors such as network and device types also affect whether or not it is supported.

How does fall-back to SMS work?

If the recipient's device does not support RCS or if they are on a network without RCS support, the message will automatically switch to a regular SMS. This ensures that the message is still delivered.

If you have used rich media features, you may need to define how the fallback message will appear.

SMS vs RCS

RCS is an upgrade to interactive and engaging communication and can also be referred to as SMS 2.0 as it follows many of the same principles as SMS technology.

For businesses, a combination of SMS and RCS ensures the greatest possible reach. SMS technology will therefore remain relevant for many years to come.

What is the difference between consumer RCS and RCS Business Messaging?

Consumer RCS is intended for person-to-person communication via RCS-compatible messaging apps, while RCS Business Messaging is designed for businesses that want to send live, interactive messages to customers.

Does RCS Business Messaging require internet?

While RCS offers a similar experience to WhatsApp and Messenger, it does not require a separate app download. It works natively in the user's default messaging app.

How does RCS compare to Messenger, WhatsApp and other chat apps?

While RCS offers a similar experience to WhatsApp and Messenger, it does not require a separate app download. It works natively in the user's default messaging app.

Stand out with RCS messaging

Give your customers an extraordinary experience with RCS. Our experts are ready on live chat to help you.